Ksenia Andreeva compiled Lead Generation: Theory & Practice from her own experiences running NWComm lead generation agency, as well as theoretical background. Lead generation as distinct from the sales process creates… Read more »
A book devoted to book blogging reviewed on a book blog sounds like inversion, right? Barb Drozdowich experimented in a first edition of The Book Blogger Platform (2014) with technical details, screenshots,… Read more »
I’m part of the ExpertConnect network within Capgemini, a community of more than 1,400 colleagues with all kinds of expertise enthusiastic about knowledge sharing. Core to this group of thousands… Read more »
Apurva Chamaria notes a paradigm shift from 20th Century selling methods and frameworks to Social Selling. Word-of-mouth and social influence always was important in pre-sales, sales, and after-sales, but nowadays… Read more »