Seth Godin – Dit is nu marketing
Dertig jaar nadat ik me als economiestudent door de twee Probleemgebied Marketing van professor Peter Leeflang worstelde, twaalf jaar na het lezen van Seth Godin’s Tribes We Need You To… Read more »
Tag: Marketing
Scott Sambucci – Stop Hustling, Start Scaling: Ramp Up Your Startup’s Repeatable Revenue with The Q Framework
Serial entrepreneur Scott J Sambucci has a lot of experience to offer you if you’re starting up a B2B company. Theoretical books on multi-step sales processes, ROI calculation, or the… Read more »
Gregory Diehl – Brand Identity Breakthrough: How to Craft Your Company’s Unique Story to Make Your Products Irresistible
In Brand Identity Breakthrough: How to Craft Your Company’s Unique Story to Make Your Products Irresistible, Gregory Diehl shares his knowledge on corporate branding. With a strong narrative, you will… Read more »
Gezien: Follow Me (2017)
Na het zien van de VPRO documentaire #followme 22 november 2018 en het schrijven van de recensie erover ontdekte ik dat er 18 november 2018 een documentaire Follow Me was… Read more »
4 Key Steps Toward Successful Marketing Communication In 2018
How can you create a marketing campaign that works in 2018? What specific steps should you take and what tools should you use? Anna Kucirkova (Masters in communications) shares four… Read more »