In previous blogs I shared lessons from the International Project Management Day 2016, the annual virtual conference hosted by IIL. The rest of the on-demand video presentations was not to… Read more »
Darren Bridger looks at a number of the recent theories and ideas underpinning how marketers, ad creators, designers and neuroscientists use neuromarketging data. Most people do not accurately self-report their… Read more »
Bob Nease continues where Dan Ariely‘s Predictably Irrational and Daniel Kahneman‘s Thinking, Fast and Slow stop. Nease states that humans both are predictably irrational, using their intuitions, taking shortcuts where needed… Read more »
The subtitle of Performing Under Pressure by Hendrie Weisinger and J. P. Pawliw-Fry, The Science of Doing Your Best When It Matters Most covers the book’s content very well. Clearly… Read more »
Yannis Papadogiannis, financial journalist is critical towards economists in The Rise and Fall of Homo Economicus: The Myth of the Rational Human and the Chaotic Reality. The economic science failed to predict the… Read more »