Tag: Advertising and Marketing

Becky Davis – The Marketing Psychology Playbook: The Best Strategies Marketers Miss and Misuse

The in-print length of this e-book is only 53 pages. Don’t expect too much from such a no-frills short-read on marketing techniques to capture your audience’s attention and communicate your… Read more »

Seth Godin – Dit is nu marketing

Dertig jaar nadat ik me als economiestudent door de twee Probleemgebied Marketing van professor Peter Leeflang worstelde, twaalf jaar na het lezen van Seth Godin’s Tribes We Need You To… Read more »

#followme – waarom zou je (nog) op Instagram willen? Echt mooie foto’s bekijken!

Blogger @WandaWandelt tipte vandaag uitgerekend via Instagram over de documentaire #followme die donderdagavond 22 november 2018 was uitgezonden op NPO3. Anders dan zonder de bron gezien te hebben commentaar te… Read more »

4 Key Steps Toward Successful Marketing Communication In 2018

How can you create a marketing campaign that works in 2018? What specific steps should you take and what tools should you use? Anna Kucirkova (Masters in communications) shares four… Read more »

Claire Langju Lee – Secrets behind Things that Look good: How small changes in design lead to a big jump in sales

Just like clothes make the man, a product’s visual presentation is crucial. In Secrets behind Things that Look good: How small changes in design lead to a big jump in… Read more »