The in-print length of this e-book is only 53 pages. Don’t expect too much from such a no-frills short-read on marketing techniques to capture your audience’s attention and communicate your message. There are long lists and a near-endless number of articles and books on best practices, tips, and tricks on how to apply psychology for marketing purposes.
This booklet digs for principles underlying the hypes and buzz words. People will always worry about loss and missed opportunities. Marketing nowadays is the art of digital conversation. Effective marketers understand how the consumer will benefit from the product or service and communicate that effectively to the person reading. Each tactic from marketing psychology included in The Marketing Psychology Playbook: The Best Strategies Marketers Miss and Misuse has been developed through research and verified through real-world testing. The book guides you along with effective and ineffective approaches and how to adapt them to your future marketing efforts.
About the author
Becky Davis is the owner of Spilled Tea Consulting and a consultant for Conversation Rate Optimization and User Experience. Her passion and her background lie in understanding our behavior, particularly around decision making, and experimenting with influencing it through copy and design. She has worked with companies valued at over $1 billion and with single-person, bootstrapped startups to improve their connection and engagement with their audiences.
I received a free review copy from the publisher through Netgalley in exchange for my personal, unbiased opinion upon reading.