Advertizing copy professional Jerry McTigue offers in-your-face guidelines to avoid business blather in e-mails, articles, LinkedIn profiles, and internal communications. Stop using words that sound good but say nothing. Think of industry-specific jargon, vague words, blunt exaggeration, or annoying acronyms. The business communication expert provides bite-size chapters on specific topics with bad examples, improved versions, and additional tips. Sentences can become way shorter and concrete. Learn to speak the language your audience understands. No one benefits from being lost in translation, misunderstanding the meaning, and purpose of poor communication.
In the second half of Business Blather: Stop Using Words That Sound Good But Say Nothing! very concrete tips are shared to improve your LinkedIn profile, resume, website, e-mail campaign, social media ads, press release, presentation, white paper, and more. Business Blather is helpful, for everyone in modern age businesses who thinks to be proficient in writing, or wants to be.
I received a free review copy from the publisher via Netgalley in exchange for my personal, unbiased opinion upon reading.