Chris Collins – Gamification Playing for Profits

Gamification is applied in way more places than you would expect. Check your inbox. How many lotteries, giveaways, and online auctions are there? Think of the prize drawings during a convention or fair, the employee of the month election, or the referral bonus to bring in new personnel. Chris Collins collected strategies and best practices in Gamification Playing for Profits. Basics, techniques, and rationale first, then various games are explained, followed by tips and tricks to deal with cheaters and complaints.

By the end of the book you’ll have a clear understanding of the need for gamification of your sales, HR, and operational processes, no matter the industry you’re in. Humans want to play, aren’t that thoughtful when it comes to risk awareness and mitigation. Here’s where gamification can add to marketing and promotion activities. Collins is clear about his intentions and the intended audience. If you want to cheat or promote practices like a pyramid scheme or replay the 2008 financial crisis, don’t expect useful tips from this book other than to recalibrate your moral compass.

About the author

Chris Collins is a turnaround specialist, sales trainer, and lifelong student of Game Theory’s applications in the real world. Collins is the author of two best-selling books and he’s been featured on The Howard Stern Show, CBS, The Couch, and in The Wall Street Journal, and the New York Post. He cultivates success, fun, and massive profits for companies, salespeople, and top producers across the globe through his unique sales and management training and Gamification strategies.

Collins can uncover new sources of untapped income for you and your team, bring enjoyment back to the workplace and supercharge the future for anyone bold enough to take his approach to heart. His methods may be unorthodox, but normal never created change. Humor, passion, and an insatiable desire to find a better way is the only strategy Collins invests in because it works. He and his training programs help success-minded individuals from all walks of life crush their goals, multiply their earnings and portfolios, and live their dreams, enjoying every step of the way.

I received a free review copy through in exchange for my personal, unbiased opinion upon reading.