As a small business owner, you’re always thinking of your customers. What can you do to improve their experience? After all, a happy customer becomes a loyal brand advocate that will share their opinion with friends and family. One way to better the customer experience is through personalization.
There are many opportunities to personalize your small business, whether it’s as simple as getting on a first name basis with your client or surprising your customer with an unexpected gesture. To help break it down, Valpak put together an infographic of 7 ways to personalize your business. It includes specific tips to cater your message directly to your customer and examples from big companies who use these methods, like Nike or Costco. Check it out below.