Robert Right draws from his personal experience in business for decennia. In Business Fables, which is only a 40 minutes read, he presents in anonymized tales several topics, problems, outright disasters, weak ethics and failing business models. Bigger is not always better. If you don’t have enough personal resources to do without sacrifices, don’t start the startup. Protect your family, don’t put your business first. Ensure there’s a market for your product or service. Not everyone can be Apple or Google.
Desperation leads to bad choices. Haste is seldom good. Know who you hire. There may be hidden addictions to alcohol or substances, funded by your business. Expensive lawyers, investment bankers may not match your resources. Choose your battles carefully, as most of them you can’t even fight, much less win. Don’t waste resources that are needed for sales and marketing. The focus should always be on the consumer!
Valuable lessons worth reading and applying.
About the author
Robert Right is a 15 year CFO of five different companies. Robert started out at a Fortune 500 company for 13 years and then began his CFO journey at a mid-size company of $300 million in revenue. Then Robert became CFO of a $30 million revenue company and later a startup. Finally, Robert was last a CFO of a $10 million revenue company and is now CFO of a $20 million revenue company. Robert has also consulted to numerous companies from startup to $100 million in revenue.
I received a complimentary copy of this e-book from the author in exchange for my personal, unbiased review upon reading.