Numerous examples of new economy ventures, organizations, and movements show can be far more successful and efficient than old economy competitors or similar organizations relying on command and control. In New Power: How Movements Build, Businesses Thrive, and Ideas Catch Fire in Our Hyperconnected World, Jeremy Heimand and Henry Timms show both remarkable success stories as well as giant failures as lessons for ambitious startups or established businesses desparately seeking a way to pivot, to borrow from Eric Ries.
Lyft is contrasted to Uber, Digg to Reddit, the Dutch Buurtzorg with nurses working for hospitals or other bureaucratic patient care organizations. The pitfalls of insufficiently involving the ones that brought you to the White House, as Barack Obama witnessed, and the way Facebook caused Donald Trump to become the next President of the U.S. are used. The hyperconnected world we now live in spark organizations like #blacklivesmatter, quick breakthroughs at NASA, and the survival of LEGO. Like water or electricity, this new power is most forceful when it surges. The challenge is not to hoard it but to channel it. IS, Pope Francis, and TED learned how to do that. Learn how the Ice Bucket Challenge became contagious and supported the ALS Association or the Maker Movement is challenging existing car producers.
The authors use lesser known examples from a range of sectors and industries to illustrate their Actionable, Connected, and Extensible ‘model’ for new power movements. Clicktivism and harnessing weak ties are not enough. The “I alone can fix this” (proclaimed by Donald Trump) mantra neither can save the world. Different types of leadership are explored, leading to an overwhelming amount of ideas to inspire you and your organizations to grow and survive in this dynamic times.
About the authors
Jérémy Heimans is the co-founder and CEO of Purpose, a company specializing in building social movements. In 2005, he co-founded GetUp!, an Australian political organization with more members than all of Australia’s political parties combined. He was named one of Fast Company’s Most Creative People in Business in 2012.