Stretch for Change is an open invitation for you to pursue your dreams with passion – both personally and professionally. Gustavo Razzetti wrote it to challenge you to get out of your comfort zone. Change management principles are alternated with practical exercises to start moving. The book’s divided into three sections. Part I focuses on rewiring our relationship with change and how to become more open to it. People love change but don’t want to be changed. Razzetti helps you to get from a ‘stuck’ to a ‘change’ mindset. A new mindset requires new behaviors, like prioritization, understanding that the more you do, the more you can do, and the good side of being busy.
Part II helps you to create change by applying a method to solve problems that really matter. Part III will prepare you to become change-fit, to boost your ability to lead change in both your personal and professional lives. Stop being a victim: rewire your brain. Learn new ways to get lost with a purpose. Constraints turned into a superpower. The book can be read in any order. The accompanying website offers a meeting place for changemakers, experience sharing, and new exercises. The framework used made me think of Berthold Gunster’s – Huh – de kunst van het omdenken sorry, a Dutch book). Numerous illustrations, an accessible writing style, and a down-to-earth approach help the audience to relate, and hopefully practice.
About the author
Gustavo has authored hundreds of articles on innovation, change, and self-improvement. He has a diverse professional background, including experience in marketing strategy, innovation, and change leadership. In his capacity advising CEOs of everything from start-ups to Fortune 500 companies, Razzetti has been able to lead and transform organizations for over twenty years.
He has worked with organizations in almost every business category including Verizon, P&G, 20th Century Fox, Coca-Cola, General Motors, Allstate and the Mexico Tourism Board, among others. Gustavo was previously EVP at Leo Burnett Chicago. Prior to that, he worked as CEO of Euro RSCG in New York, Argentina, and Puerto Rico. He participated in the prestigious -by invitation only- Innovation Leadership program at Stanford University. Now living in Chicago, Razzetti is married with two sons.