It only takes two important things to get digital marketing right: a digital strategy and digital sales funnel. In Getting Digital Marketing Right: A Simplified Process For Business Growth, Goal Attainment, and Powerful Marketing, David J. Bradley, MBA wants to help others grow their online business. Although the number two sounds easy, practice is different. The author proposes a cyclic model to plan, do, check, and act. He is strong favor of the Pareto principle a.k.a. 80/20 rule. By constantly improving on previous results and applying metrics on what really should be the result of your marketing efforts: conversion, sales, earned value, etc. Strategy = execution, as Jacques Pijl taught in his book.
The author promises his audience that practicing the book will result in a comprehensive digital marketing strategy, understanding what a complete digital sales funnel is. Customers and business will be better understood. More money is coming in, and strategic thinking improved. The framework can be applied to marketing, business, and personal life, although the latter part definitely gets less attention throughout the book.
Bradley not only teaches on MBA level but offers tools and tips along the way. He emphasizes that reading the book without any follow-up will not bring results. It’s not dreaming about the future or making plans in isolation, but getting your hands dirty, recap & review. And then: back to square one and start all over again. Hands-on for self-employed and marketing professionals in SME targeting online sales.
About the author
David J. Bradley, MBA is the CEO of The Bradley Business Group. Born and raised in North Providence, Rhode Island, his entrepreneurial spirit, strategic mindset, and digital savvy lead him to consult with businesses internationally. Driven by an intersection of passions in emotional intelligence, communication, psychology, technology, neuroscience, and marketing, David’s purpose is to help others realize their growth potential and experience the benefits of a strategic approach.
David obtained his MBA specializing in marketing at Providence College, where he served as a Business Education Innovation fellow, developing programming taught in an undergraduate colloquium and MBA classrooms. David continues to write as a contributor to several other books and over 25 publications.
I received a free review copy from the author in exchange for my personal, unbiased review upon reading.