Just like clothes make the man, a product’s visual presentation is crucial. In Secrets behind Things that Look good: How small changes in design lead to a big jump in sales, consultant Claire Langju Lee shares her lessons learned in colors, lightning, and shelf positioning. You’ll read more on a brand image and logo, its primary and accent colors, but also on light temperature (Kelvin) and intensity (Lumen) and their effects on how people perceive themselves and the products they’re looking at.
Store layout, the choice of tables, and other furniture in restaurants are addressed. Lifestyle, experience, and the art of illusion collide in the powerful principles across this book. Yes, it’s short but inspirational to rethink your product placement and company branding. Cases from e.g. Starbucks, McDonald’s, Walmart, Nike, and a bunch of clothing shops, and restaurants are included.
About the author
Claire Langju Lee is a visual merchandising consultant and speaker with nearly 25 years of experience in the retail world. She runs a visual merchandising consulting company that has served over 2,000 retailers of various sizes and industries. Starting out as a visual merchandiser at major department stores, she went on to research best practices of 150 street markets in 40 countries. Currently, Claire serves as Chairman of the Board for the Korean VMD Cooperative and as an Art Director for Rosa Pacific Group. She hosts the program Small Biz Makeover on Korean TV and has appeared on numerous other shows to share tips on visual merchandising. Laws of Visual Attraction is a bestseller in South Korea.