Carsten Linz; Günter Müller-Stewens; Alexander Zimmermann – Radical Business Model Transformation

The three authors, Carsten Linz, Günter Müller-Stewens, and Alexander Zimmermann, have been driven by the question of how to transform a company’s business model into the next one – to (re)gain competitive advantage. In Radical Business Model Transformation Gaining the Competitive Edge in a Disruptive World, the result of their scientific research, discussions with an online community, and numerous case studies is described.

The book provides answers to some key questions today’s leaders face: What business model choices are there? Where does our firm stand now? Is our current business model sustainable, or do we need to change it? If we need to change, how can we transform our business model? Which options do we have, and what are the specific challenges and requirements of each path? What were the experiences of other firms and leaders on their radical transformation journeys?

Today’s trends like digitization and servitization putting established business models under pressure. The only way forward is a radical change. But transforming to a new business model is easier said than done. Sometimes a change of senior management and application of their lessons learned is helpful. At other times large investments are needed to change course. A change introduces risks, and just like many of the startups, chances of failure are huge. This book highlight a few models to plot business models. For the rest lot of attention is given to case studies to benefit from. Examples are Netflix, Uber, Daimler, Infosys, and SAP. Various strategies can be successful and neither is generally superior. In one or two decades from now, we will see new or better approaches in hindsight. For now, Radical Business Transformation provides a solid foundation for today’s business model options.

About the authors

Dr Carsten Linz is an entrepreneurial leader and business transformation expert with 20 years’ experience. He has successfully started and developed several new businesses and is currently Business Development Officer at SAP SE.

Prof. Dr. Günter Müller-Stewens is Professor of Strategic Management and Director of the Institute of Management at the University of St. Gallen. His main research interest is corporate strategy.

Prof. Dr. Alexander Zimmermann is an Assistant Professor of Organization and Strategic Management and the Project Manager for the Center for Organizational Excellence (CORE) at the University of St. Gallen.

I received a free review copy from publisher KoganPage through Netgalley in exchange for my personal, unbiased review upon reading.