Ksenia Andreeva – Lead Generation: Theory & Practice

lead generationKsenia Andreeva compiled Lead Generation: Theory & Practice from her own experiences running NWComm lead generation agency, as well as theoretical background. Lead generation as distinct from the sales process creates a funnel of possible customers having shown interest in your products or services. Leads are necessary to survive and benefit from new customers, knowing that not all your existing customers will provide you a steady source of income.

The book’s an introduction to the principles and methods that will enable marketing professionals or dedicated lead management teams with necessary resources. Call centers, email management, contact list hygiene, return on investment (ROI) calculation, whether or not sharing lead generation with sales, or outsourcing the process, it all is addressed in 192 pages.

You will learn how to detect new customers, do’s and dont’s of cold calling, email campaigns, personalized media, and business events in both a B2B and B2C setting.

About the author

Ksenia Andreeva is the founder of NWComm lead generation agency. This is her first book for the international market.

The author provided me a free review copy in exchange for my personal, unbiased review upon reading.