We all experience both victories and struggles. To hear only success stories is not fair. As if you really can be born to be a winner without any effort, endurance and perseverance. Patrick Schwerdtfeger grants his audience a behind-the-scenes look of his journey to become a professional speaker. Keynote Mastery is part memoir, part how-to guide. The book is about achieving success when you’re starting out as an average person. The journey became the destination for Patrick, who’s now able to get 90% of his income out of speaking engagements.
The Canadian author takes you along his 8-year period of speaking in basements, local Toastmaster gatherings and free Meetup events, initial trips to Sweden and India. Highly exceptional is his credit card balance mentioned in every stage of his journey to illustrate, that dreaming of wealth accumulation is a myth to be busted. The author is not only transparent about his finances, but also about his family life, ways to overcome sleep deprivation and lots of embarrassing mistakes, ranging from flying eggs with ketchup in a restaurant to having to take a shower in a glass-walled bathroom in someone else’s hotel room.
Schwerdtfeger tried to earn money through podcasts, paid marketing, replaced touchy, but highly inappropriate presentation titles, learned the rules of being paid in cash, lost high Google ranking and discovered that his TEDx Talk video was never to be found. He’s honest about the difference between the free, low-priced and high-end events, and the audiences attracted to each. Learn more about keynote structure, event planners, speakers bureaus, the National Speakers Association, social media, book marketing, vlogging, speaking fees, and distraction-free appearance. At keynotemastery.com you’ll find worksheets for self-reflection, calculation and tips for your own career as speaker. Keynote Mastery offers pitfalls to avoid yourself, stories you can relate to and inspiration to get you energized again for a next step in your professional journey. Remember, being is through doing.
About the author
Patrick Schwerdtfeger is the author of Marketing Shortcuts for the Self-Employed (2011, Wiley & Sons, Inc.) and is a regular speaker for Bloomberg TV. He has spoken about modern entrepreneurship and the social media revolution at conferences and business events around the world.
Patrick has also authored Webify Your Business – Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful – Marketing in the 21st Century (2008) and has been featured by the New York Times, Associated Press, Businessweek and National Public Radio (NPR) among others.
Patrick is a passionate and dynamic speaker who focuses on delivering valuable content and highly practical strategies people can implement immediately and see actual results. His programs consistently get strong reviews and leave attendees burning to put their new strategies to work.
Patrick was born in Vancouver, Canada, and received his Bachelor of Commerce (Marketing and Finance) from Carleton University in Ottawa (1993). He never knew he was an American citizen until he was 27 years old and moved to Los Angeles just six days after receiving his first American passport. Patrick now lives in the San Francisco Bay Area.