In Ask, subtitled: The counterintuitive online formula to discover exactly what your customers want to buy…create a mass of raving fans…and take any business to the next level, marketing expert and business coach Ryan Levesque has a two-part story on online selling. In the first part he recounts his personal upbringing, education, health problems, success and failure in business. He not only discovered the fragility of human health, the difficulty of choosing between staying an employee of a large financial institution and taking the risk of entrepreneurship. After applying lessons from e.g. Timothy Ferriss (4 Hour Work Week), the ‘you can do anything’ way of life, he kicks off part 2. Here he shares his formulaic approach to take his sales funnel to actual sales through a series of surveys, email flows, free giveaways and teasers to get leads turn into buyers and earn a lot of money. Asking questions about both missed features or products, as well as enough data to know whether you are targeting the right pockets of leads and spending your online advertisement money wisely takes you there. Don’t be surprised that the author applies the same throughout his book. Every other page you’re asked to go online for bonus material and paid software offers. The book itself is free (you only have to pay S&H).
The Funnel Specialist has a lot of powerful insights in email list building and making profit out of any micro market or niche product that can be sold. His profits are impressive. Since we build a lot of enterprises on assumptions, Ask’s main advice to ask the proper questions, analyze the data coming from surveys and then offer the right product to the right people at the right time is the better alternative.
About the author
In 2008, armed with nothing but a $450 laptop, an Ivy-League background in neuroscience, and an insatiable curiosity to understand why people buy… Ryan Levesque left a lucrative career on Wall Street and later in Shanghai, China to launch a multimillion dollar online publishing business selling information and software using what’s now become the “Ask Formula”. Since then, Ryan has used the Ask formula to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. Today, he and his team offer training, consulting, and implementation services for entrepreneurs and businesses at all levels.
Ryan has been called a “conversion genius” by marketers like Boardroom EVP, Brian Kurtz, His understanding of the psychology of consumer persuasion is a natural outgrowth of his having studied and taught neuroscience at a leading Ivy League institution (Brown University). Prior to running his current company since 2008, RL & Associates LLC, Ryan spent nearly 5 years running a $20 million/year China Expansion project for the financial company AIG, managing a team of 24 people. Prior to that, he worked on Wall Street at the prestigious investment banking firm Goldman Sachs. Ryan also has a degree in East Asian Studies, has studied the Chinese language at Princeton University, and speaks Mandarin Chinese fluently