Trendhunter.com may suggest that Better and Faster, founded by Jeremy Gutsche, is pointing at the next big thing, trends to look at. The book however goes way beyond trend watching. It shows, how businesses may be trapped in farmer-like traps of complacency, repetition, and protectiveness. Hunter-type businesses have instincts driven by insatiability, curiosity, and the willingness to destroy (creative destruction, kill your darlings).
Using 7 patterns of opportunity: Convergence, Divergence, Cyclicality, Redirection,Reduction and Acceleration, Gutsche not only provides many examples of failures and successes, but also how the principles he teaches can be applied in your own business (idea). Drawing from TrendHunter‘s own database of 250,000 ideas, you’re served with inspiration on your hunt to business growth and staying ahead of your competition. Doing better and faster business in today’s volatile and dynamic world. Gutsche’s minor errors in spelling Dutch names and public peeing on Queen’s Day are forgiven.
About the author
Jeremy Gutsche, MBA, CFA, is the founder of the world’s largest trend-spotting network, trendhunter.com, which attracts more than 7 million views each month. He delivers as many as a dozen keynote speeches per month and frequently serves as an expert source in media venues ranging from The Economist and the Financial Times to Entertainment Tonight and MTV.
I received a free review copy from the publisher Penguin Random House through Blogging for Books.