Where online marketers often try ot send out messages, sell products through online channels and web care teams do some cherry picking in their inbox, Mack Collier takes a radical different starting point. In Think Like a Rock Star How to Create Social Media and Marketing Strategies that Turn Customers into Fans the author turns to the artists and bands, that both offline and online really know how to engage with their fans. They’re fans too, loving music, performance and show. Truly engaging artists show genuine interest in their fans and followers, not only attract new audiences, but give extras to their loyal fanbase. Whether it’s Lady Gaga with her Little Monsters, Taylor Swift having T-Party or Katy Perry searching for life changing moments to create Fireworks. That fan-centric approach is the cornerstone for a long-term relationship, and a platform to share experiences, subject matter expertise and fellowship with other fans. Of course, both bands and brands want to sell their products and services, but marketing – as taught by Drucker as closely monitor and deliver what the customer actually wants, is core.
Collier explores several ways to accomplish that, both narrative and illustrative (even providing QR codes to instantly access background information or examples). No, it’s not a Facebook Marketing for dummies or How to survive 2,983,768 followers on Twitter guide. Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Backstage pass sections share tricks and insight stories. Collier interviewed many brand representatives from firms like Dell, Ford, Patagonia, and YouTube in the past 4 years to learn from their efforts. Think Like a Rock Star is the rediscovery of the simple but powerful truth: the ability to acquire new customers depends on the ability to engage, ignite your existing customers and convert them into passionate fans.
About the author
Mack Collier is a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers via social media. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies.
- Turn your customers into fans (Capping IT Off blog by Arjan Kramer)
- The Crowdfunding Revolution: How to Raise Venture Capital Using Social Media (Kevin Lawton & Dan Marom)
I got an advanced review copy from the publisher through Netgalley in order to read & review Collier’s book for you. No obligations to write positively, but a passion for books and serve book lovers.