Loren Weisman presents in the 2nd edition of The Artist’s Guide to Success in the Music Business a thorough Who, What, When, Where, Why & How for each individual artist, singer-songwriter or band to navigate towards success in music. Success is relative, not necessarily a yearly million dollar income. It may be full-time ministry, it may be regional, national or international recognition, it may be having fun for years and sharing what’s on your heart reaching other people’s hearts and minds.
Weisman strips “best practices”, misleading advice and outdated rules & behaviors, and serves his readers a fully updated pack of humor, practical tips, references, based on a multi-year experience as a drummer, session player and consultant to colleagues. It contains comprehensive details on every step from songwriting, arranging music, playing as a band, studio recording, samples and click tracks, business plan to marketing products, touring and regaining energy for the next album. From licensing music, spin-off products like t-shirts and mugs to targeting social media audiences and the setup of mailing list. Success is based on overcoming differences between band members, getting along with producer(s) and engineers and taking care of your instruments and other gear. Music business demands lessons learned to stay. If a fellow musician gathered them in a easy to read reference book, you’d better use them, instead of complaining about the difficulties in aspiring a career in the industry nowadays. Don’t just call for change; make change happen. Talk less and do more. Commit to your dream and stand out from others who just talk.
About the author
Loren Weisman is a music consultant, music producer and business coach that works to help, assist & consult independent artists, musicians, bands, labels & other businesses to achieve sustainable success. He has been a part of over 700 albums as a drummer and music producer.
Loren also maintains TV productions credits for three major networks as well as serving as a media consultant for many businesses in and out of the arts and entertainment fields. Weisman has seen and stayed up to date with the constant changes in the music industry over the past two decades as well as keeping up with the pulse and motion of marketing, promotion and social media in today’s world.